What to Know About K-Pop Group Twice

When the Apple event that unveiled the iPhone 11 took place earlier this month, one keyword—powered by more than 200,000 tweets—trended ahead of the tech showcase on Twitter. “This is a first. #AppleEvent is happening now yet #MOMO is trending worldwide,” one businessman tweeted. “What is MOMO?!?”

Fellow Twitter users were quick to point out that Momo is not a what, but a who: a member of K-pop powerhouse Twice. The reason for her name trending? Twice had just released the artist’s individual trailer for the new mini album Feel Special, out Sept. 23, and the online K-pop community posted a flood of comments about Momo’s new hairstyle in the 20-second clip.

The occasion offered a snapshot of the anticipation that surrounds the girl group’s musical releases—a regular occurrence given that Twice is one of the most prolific K-pop acts. With more than ten albums and EPs dropped since their 2015 debut, the group has consistently released new music, in Korean and Japanese, at least three times a year. That is an ambitious schedule even for K-pop, where the norm is to promote one or two comebacks annually.

The frequent releases have propelled Twice’s rise to the upper echelon of Korean acts. On YouTube, BTS, Blackpink and soloist Psy are the only K-pop acts who have music videos with more views than those of Twice. Besides regularly topping charts and winning music awards in South Korea, the nine-member ensemble has seen almost unparalleled success in Japan. Earlier this year, Twice became the first K-pop girl group to hold a dome tour in Japan, attracting an estimated 210,000 attendees across five concerts. Given that all performance stops in this kind of tour are held at massive dome venues—the ones in Japan have capacities of around 50,000 each—they offer unassailable evidence of a group’s ability to drive ticket sales.

The frequent releases have propelled Twice’s rise to the upper echelon of Korean acts. On YouTube, BTS, Blackpink and soloist Psy are the only K-pop acts who have music videos with more views than those of Twice. Besides regularly topping charts and winning music awards in South Korea, the nine-member ensemble has seen almost unparalleled success in Japan. Earlier this year, Twice became the first K-pop girl group to hold a dome tour in Japan, attracting an estimated 210,000 attendees across five concerts. Given that all performance stops in this kind of tour are held at massive dome venues—the ones in Japan have capacities of around 50,000 each—they offer unassailable evidence of a group’s ability to drive ticket sales.

Why are they called Twice?

When the founder of JYP Entertainment, Park Jinyoung, announced the label’s new girl group, he explained that Twice’s name refers to the act making an impact “once through the ears and once through the eyes.” Quite fittingly, the group’s rise to fame has been propelled by consecutive hits that have a vibrant sound delivered through bright, multicolored music videos.

Twice also has a name for its most dedicated fans—a feature shared by all K-pop acts (BTS’ fans are called “ARMYs,” Blackpink’s are “Blinks”). A follower of the girl group is a “Once.” The members explained the meaning on social media in 2015: “If you love us even once, we will repay your love with twice of our love.”

What makes Twice different from other groups?

Twice sets itself apart from other K-pop groups with cheerful tunes and a colorful style—in the members’ fashion, hair and makeup, and a group concept in which each member is represented by a unique color. Bold choruses and dance moves are distinct features of the title tracks in Twice’s albums. The group’s title tracks almost always go viral, in part because they take inspiration from the latest online trends. The video for the 2016 single “TT”, for instance, imitates the crying emoticon through the signature choreography of fingers shaped like “TT” streaming down the face like tears. Meanwhile, the 2017 single “Likey” alludes to the Instagram culture of posing for the perfect photo to attract the heart-shaped “Like.”

Although Twice has established itself as a top K-pop group by embracing a youthful image, the act’s most recent releases have taken a darker, edgier turn. In their latest music videos “Fancy” and “Breakthrough,” the members swapped bright cheerleading uniforms for black femme fatale-esque outfits and performed more sensual choreography. Whether the group will completely transform from a cute image to a fiercer, more grown-up look is a heavily discussed topic among fans.

Who are the members of Twice?

Jihyo (Full Name: Park Jihyo), 22

The leader of the group, Jihyo became a K-pop idol trainee in elementary school and trained for 10 years before debuting in Twice. She is the group’s main vocalist, with key lines in the choruses of Twice’s tracks. In addition to a strong voice that rarely wavers in live performances, Jihyo is known for her versatile dance skills and overall charisma.

Source : https://time.com/5671342/twice-k-pop-everything-to-know/

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